Understanding the Importance of Social Media

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It’s 2019, and a lot of people have a great understanding of social media and its platforms. But that does not mean that you can consider yourself a guru. Even if you used and spent most of your time using it, you still cannot consider yourself a guru. There are a lot of things you didn’t know about social media and how it works.

This article will show and explain to you briefly the significance of social media.

Why Social Media?

First, you need to figure out the meaning of marketing. It is the method used to create, communicate and deliver goods or services that are valuable to customers or every people. These platforms are the fastest way to build a brand, to make it known to different places, etc.

Now let’s talk about social media marketing. One of the ways to promote a brand or a business is by using one of many social media sites. With these platforms, it increases the visibility of the brand, communicates with different people, builds a relationship, and get more engagement.

All in all, it plays a significant part of every business – especially the small ones You can promote your products or services throughout yourself by posting it on different social media sites without having to pay any fees.

Social Media & Networking Sites

There are numerous social sites out there, and all have its purpose and characteristics. You might know some of it, and you might not understand some. Here are the following example of social networks.

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The most used and most accessible site as of the moment. It has a total of 1.55 billion active users each month.


It is also one of the most powerful social sites which you can use when promoting a brand, business, products, or services.


This network allows you to post picture and videos – a digital media platform indeed.


It is considered as the professional platform. Then, LinkedIn focuses more on b2b compared to b2c marketing.

Other examples of  these networking sites that are currently working out themselves to be recognized by a lot of people as a way to promote a business are:

  • Google +
  • YouTube
  • Foursquare
  • Pinterest
  • Snapchat

SMMS – Social Media Marketing Strategy

Using a social networking site to create or promote a brand needs a corresponding marketing strategy to be successful or to work out. Here’s a sample of checklist which you can use as a guide on building a marketing strategy for your business:

  • Set your goals.
  • Know your target customers.
  • Know what kind of social media you’ll be using to connect with your audience.
  • Social network strategy.
  • Measurement & testing.

Social Media Marketing’s Benefits

  • Increases the brand’s awareness
  • Helps you to endorse your brand
  • Increase the loyalty of your customer
  • Provides a lot of opportunities
  • Decrease your marketing cost
  • Boost your customer engagement